Introduction

One way to attract buyers is to make sure that your product information is  accurate and well presented. We will look at how to effectively present your product information so that prospective buyers can quickly learn about your products and you can gain a competitive advantage over your competitors.

Halal2all is organised diferrently from other trade directory where we allow you to provide more details that will help Buyer to decide on which Seller to purchase from. Allowing the visiting Buyer to learn more about your product will actually make decision on the Buyer site much easier. It will also ascertain how sincere are you in your trade activities. This is what the Buyer should and will sought for when learning about products.

How much product information should be provided ?

The more the better!, product information should be as detailed as possible. When submitting or updating your product information, fill in as many fields as you can so buyers can find out as much information as possible. Information the lke of delivery lead times, minimum order quantities and payment terms will factor up into the decision making of a potential customers.

Informing buyers that you are supplying a particular product is simply inadequate to convince them to purchase from you. Just put yourelf in the Buyer shoe, well definately you would want to know details about the products that you are buying.

So how should you organize the product description?

I would suggest providing informations in the following order; the features, benefits and advantages of your products.

You may also find that by providing more product informations will give a postive outlook of your company and products to the buyers. Creating the impression that they are dealing with an experienced and knowledgeable supplier. This is indeed very important in any products purchase decision making process.

When writing your product informations create a Checklist to ensure you organise the nformations n a structured manner. Details of the Product should be clear, concise and presented in a format that can be quickly scanned for important information. You can use the checklist below as a guide when writing your product descriptions.

1. Write in easy English and make sure there are no spelling errors.
2. Products specification or features should be labelled and formatted as a list for ease of reading.
3. Use short sentences with as little as possible technical jargon.
4. Avoid providing lengthy product descriptions, as people will be reluctant to read them.
5. Do not include irrelevant information in your product descriptions.
6. Do not over claim .

Product pictures

As they say, "A Picture paints a thousand words" Providing a professionally done product image will paint a positive image of not only the product but also on yor company. Halal2all product image setting are best at a square 100 X 100 pixel image for its tthumbnail. So as long as the image is square you would not truncate the image.